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Salas O’Brien’s rebranding recognized with an Award of Excellence from the Society for Marketing Professional Services

Salas O’Brien’s award-winning “engineered for impact” rebranding reflects its growth and commitment to advancing the human experience through innovative design in the AEC industry.

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Salas O’Brien received the Award of Excellence for Corporate Identity-Rebranding from the Society for Marketing Professional Services (SMPS) 2024 Marketing Communication Awards for the firm’s 2023 “engineered for impact” rebranding. The award was announced during the luncheon on July 25 as part of the SMPS Amplify A|E|C conference in Salt Lake City.

Salas O’Brien embarked on the ambitious rebranding journey during an era of unprecedented growth, marked by strategic mergers and careful development of partnerships with teams that share the same core values. From 2016 to 2021, the firm experienced a remarkable 618% increase in team size and a 323% rise in revenue, all while remaining committed to high-quality expertise.

After extensive research conducted in 2021, the firm officially launched its new brand in March 2023, reflecting an increased presence in the AEC industry and continued focus on advancing the human experience through the built environment.

  • The new messaging and modern aesthetic have been meticulously crafted to reflect the firm’s evolved identity and vision for the future.
  • The rebranding symbolizes traits critical to Salas O’Brien’s success—progress, upward momentum, authenticity, energy, confidence, and curiosity.
  • The new tagline, “Engineered for Impact,” serves as a triple entendre, conveying what the company does, how it does it, and why it does it.
“This rebranding was a significant milestone for Salas O’Brien, communicating who we are not just for today but long into the future. It required a great deal of effort, creativity, and collaboration from many team members across the organization, and to have it recognized in this way among the impressive work of our peers is especially meaningful.”
Eric AnestSenior Vice President of Marketing and Communications

Many of Salas O’Brien’s marketing and communications professionals are proud members of SMPS, the premier organization for marketing and BD professionals across the AEC industry.

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