Los Angeles Football Club Banc of California Stadium

Banc of California Stadium was designed to build a personal relationship between players and fans by creating an intimate European-style soccer experience. The first open-air stadium in the city since 1962, the 22,000-seat facility features great views of downtown Los Angeles. In addition to the architectural design, Gensler also created a signage and wayfinding program that includes custom iconography and an understated signage system based on the art deco logo of the LA Football Club.

The stadium features technology dedicated to the game day experience. There are 35 suites and multiple clubs and restaurants. Given its location near the heart of the film industry, the stadium can be booked for location shoots. Much of the signage throughout is digital, which allows groups meeting in the spaces to “skin” the rooms for their personal events.