Projects
7-story media wall and colorful designs create visually vibrant plaza
AT&T
DALLAS, TX, USA
DALLAS, TX, USA
AT&T Discovery District
AT&T’s Discovery District in downtown Dallas has an open plaza with a seven-story-tall media wall, 65,000 square feet of retail and restaurant space with food hall, performance areas, a 30-foot-tall interactive sculpture piece (The Globe), and an experiential lobby. The upgrades of the 4-block downtown Dallas headquarters campus are meant to help the company attract and retain talent, but the investment is benefiting all of downtown Dallas.
Salas O’Brien designed technology for this project. Our team provided audio system tests & balance, DSP programming oversight and review, technical project supervision, quality control, and production staffing recommendations.
SERVICES
COMPLETION YEAR
2020
CONSTRUCTION COST
$100 million
SIZE
65,000 square feet
PROJECT PARTNERS
Gensler DXD
The Beck Group
Ford Audio Video