AT&T Discovery District

AT&T’s Discovery District in downtown Dallas has an open plaza with a seven-story-tall media wall, 65,000 square feet of retail and restaurant space with food hall, performance areas, a 30-foot-tall interactive sculpture piece (The Globe), and an experiential lobby. The upgrades of the 4-block downtown Dallas headquarters campus are meant to help the company attract and retain talent, but the investment is benefiting all of downtown Dallas.

Salas O’Brien designed technology for this project. Our team provided audio system tests & balance, DSP programming oversight and review, technical project supervision, quality control, and production staffing recommendations.

SERVICES

Technology

COMPLETION YEAR

2020

CONSTRUCTION COST

$100 million

SIZE

65,000 square feet

PROJECT PARTNERS

Gensler DXD
The Beck Group
Ford Audio Video

Features

30-foot tall
interactive scupture
four
blocks of retail and restaurant space downtown