We pride ourselves on living out our Ownership Values to deliver high-quality solutions to our clients, build and maintain strong relationships, and provide effective leadership to shape the next generation of our firm’s leaders.
Bachelor of Science in Marketing
Auburn University
Sydney is an experienced marketing professional with a diverse background in marketing strategy, team leadership, and lead generation across multiple industries including Architecture, Engineering, & Construction, Real Estate, and Technology. She leads the CRM team, playing a key role in data migration during mergers and setting company-wide standards for data management. She ensures data accuracy across people, projects, and clients, developing processes and documentation that support decision-making. By analyzing trends and focusing on measurable outcomes, Sydney drives insights that enhance impact for the Salas O’Brien team.